Brand strategy think tank
Brand strategy is a long-term commitment for the development of a successful plan in order to achieve business goals. A well-defined and executed brand strategy connects every element of the business cycle and hence communicates directly with consumer’s needs, emotions, and competitive environments.
Components for a Comprehensive Branding Strategy
Purpose: Every brand delivers a message. Today, we live in dynamic and turbulent times. The marketplace is cluttered with promises but a brand needs to be the pillar and the voice of the consumer.
Understanding your brand’s promise is a necessity when defining brand positioning. In other words, your mission is to serve as a differentiator between you and your competitors.
Let’s have a look at some elements that can help you define your purpose:
- Efficient: The purpose of the business. What is the scope of your idea and the intermediary to make money?
- Intentional: Do good, be good. This concept focuses on a success rate how agile your brand is to make money and do good in the world.
Consistency: The milestone to consistency is to avoid talking about things that don’t relate to or enhance your brand. To stand together and alongside your brand, you need to be sure that all of your messaging is cohesive or easy to understand. Ultimately, consistency contributes to brand recognition, which fuels customer loyalty.
Emotion: Customers care and have feelings. Sometimes customers aren’t always rational. For example, some people purchase an Apple phone no matter what the price compared to other similar smartphones. Why? A strong bond connectivity and an opportunity to feel like they’re part of a larger group that’s more tight-knit than just a bunch of users on mobile phones.
Agility: Stay active. In this fast-changing world, advertisers have to remain flexible to stay relevant. How do you stay relevant at all times? Contact us to learn how! Take the opportunity to engage your followers in a fresh and new way with out-of-the-box ideas.
Involve your employees: As we shared earlier brand strategy leads to brand loyalty. Therefore, it’s equally important for your employees to be well informed of how the brand connects with customers and vice versa how customers communicate with the brand.
Loyalty: If your brand already has a base of customers that share your passion, do not stay behind the curtains. Reward them for that love. Sometimes, just a thank you is all that’s needed. Other times, it’s better to go above and beyond. Write a personalized letter. Gesture is what matters.
At the end of the day, showing your brand is genuine and positive, customers will set the tone and share their experience with others.
Brand strategy surely is probably about selling, but you’re in business because your brand is unique. Don’t be a copycat, be the difference!