Brand Strategy

Brand strategy think tank Brand strategy is a long-term commitment for the development of a successful plan in order to achieve business goals. A well-defined and executed brand strategy connects every element of the business cycle and hence communicates directly with consumer’s needs, emotions, and competitive environments. Components for a Comprehensive Branding Strategy Purpose: [...]

Web Design

Web design development Web design encompasses the production and taking care of websites. Web design covers several different angles, including webpage layout, content production, and graphic design features. Elements of Web Design Web design embraces many key visual elements such as: Blueprint: This is how graphics, ads and text are arranged, therefore communicate to [...]

Corporate Social Responsibility

What is Corporate Social Responsibility (CSR)? Corporate social responsibility also known as CSR refers to forming corporate business persona and integrate it into a business model. Importance of Corporate Social Responsibility (CSR) The advantages are on a global scale since one initiative can contribute to a life changing environment. Corporate social responsibility (CSR) is [...]

Inbound Marketing

What is inbound Marketing? Inbound marketing refers to bring future clients to you, rather than investing heavily on marketing efforts to fight for their attention. Sharing is caring, caring is an involvement, an involvement is creating a better world. Inbound Marketing Strategy By creating content specifically designed to appeal to your dream customers, inbound [...]

Display Advertising

What is Display Advertising or Display Network Advertising? Display advertising is advertising on websites with a variation of formats that contain features such as text, images, flash, video, and audio. The main goal is to deliver a better advertising experience to users and message to site visitors. Display advertising benefits As technology advances daily, [...]

Pay Per Click (PPC) and Paid Search Marketing

What does Pay Per Click (PPC) means? Pay-per- click (PPC), also known as called cost per click (CPC), is an online advertising tool used to direct traffic to your website. How does it work? Every time your ad is clicked, sending a visitor to your website, you pay the search engine platform a specific [...]

Social Media Engagement

Social media engagement means social media occurrence Social media management is not just the command of social media posts. It is the occurrence of your identity and how you interact with your reader, what message you portray with your actions and where do you stand with them. Social media management means to listen and [...]

Content Marketing

What is content marketing? Content marketing is a strategic step by step marketing approach that focuses on creating a trending content that informs your reader with valuable information. The guide to a successful content marketing approach Content marketing is the cherry of all techniques since to cherish your brand, you need a story. Content [...]

Organic search SEO

Organic search SEO or how can I rank higher on search engines? Organic search SEO refers to when a user finds you online on a specific search engine platform organically or naturally by typing either a phrase or a keyword. The highest the placement is the more exposure your brand will have. We believe [...]

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