Google Doodle celebrates the birth of Hip Hop
Today’s Google Doodle is celebrating the history of hip hop with and it’s epic!
The interactive Doodle salutes the 44th anniversary of the party where DJ Kool Herc is credited with creating hip hop in 1973.
What’s in today’s Google Doodle?
Today’s Doodle? Art from graffiti artist Cey Adams alongside interactive turntables that let you mix-max your own samples using infamous songs right from Google’s homepage.
Ready to DJ? Click the play button on the “O” in the graphic. It then takes you to a “record crate” where you can select samples of classic songs from artists like George Clinton, The Isley Brothers, Billy Squire, and Betty Wright. Once the songs are selected, you can customize the mix using slider controls.
— Google Doodles (@GoogleDoodles) August 11, 2017
This is not the first time Google lets you play music in a Doodle, though it is worth mentioning that Google’s Ryan Germick shared this particular one has been one of the most complex ever done by the company.
“There’s a lot that went into figuring out what bitrate of audio you needed to scratch records, how to sync up the beats correctly, and the complexities around animations were firsts for us,” he said in a blog post.
“We’ve never done a Doodle like this before, both because of the technical challenges and the many voices and collaborators we wanted to include,” added Perla Campos, who also worked on the Doodle at Google.
The team also worked with veterans of the hip hop music industry like Fab 5 Freddy and Lyor Cohen, who’s now head of YouTube Music, to create the experience and select which artists would be featured.
DJ Kool Herc is credited with creating the hip-hop revolution in 1973, after playing “breaks” in songs at a party in New York.
Give it a try, be an artist for moment today with Google Doodle
The Doodle is live now on Google’s homepage.