Instagram Live Video Streaming Coming, CEO Says

Instagram live video: yes, Instagram is transforming once again.

Instagram Live video stories

Image credit: Hypebeast

Shall we put it simply as… it’s getting really interesting out there. After delivering the same functionality as Snapchat Stories with with its own Instagram Stories, Instagram is now getting the front seat again.

Who is Instagram going to compete with?

According to Mashable: “Last month, the Russian website T Journal published screenshots and a short video of what appeared to be a live video feature Instagram was secretly testing. Instagram declined to comment on the feature. The company frequently tests new features with small groups of users; the tests, however, aren’t confirmation that they’ll ever become official (some never get released to everyone).”

According to Systrom, Instagram is very excited to get on board with Instagram live video because it will strengthen the relationship between users – for example connect live with your other half on the other side of the globe. Plus, its massive 500 million-plus monthly active users will most definitely welcome something fresh on the table.

Instagram live video market

Rolling into 100 million daily users deep enjoying Instagram stories, we might be looking at a hidden treasure waiting to be unearthed. What a better platform to express such an opportunity than Instagram.

One thing is for sure. It will be intriguing to see how this will affect the other platforms. Moreover, it will be very interesting how the others will act on it.

Bring it on “Insta live”.