Pinterest pulls ads from Instapaper’s site, makes premium service free

Close to three months after being acquired by Pinterest, Instapaper is making some changes that will impact its users. As of today, Instapaper (the online bookmarking service) has discontinued its premium offering and opened up the paid features to everyone.

Instapaper’s premium features free for all

Image credit: Flickr

Instapaper background

Founded in 2008, Instapaper allows for the saving of online articles to read later. Clean interface allows ease for the eye and free from the clutter and formatting found on web pages. Instapaper Premium previously cost $3 per month (or $30 per year).

Free Premium usage

What are the features we can enjoy? Let’s have a look:

  • access to features such as full-text search for all articles
  • access to unlimited notes and speed reading
  • text-to-speech playlists
  • an ad-free Instapaper website
  • Kindle Digests of up to 50 articles, and the
  • ability to send articles to Kindle through a bookmarklet or mobile app

Pinterest bought the service with the promise that it would remain operational as an independent app. The reason behind premium offerings was to simply cover all expenses and to support the development of Instapaper. Today, Instapaper is no longer a startup and there is no need of a paid model skeleton.

The direct competition to Instapaper are apps you might already be using: Pocket, Flipboard, and Evernote. With a “Read Later” bookmarklet, users could select any webpage and have it saved to Instapaper to read later across any device. The service is available on iOS, Android, and Kindle devices.

One thing is for sure. Pinterest-owned company will definitely see a spike in usage but at what cost? Maybe, they will surprise us with different products at some point? We are about to find out.

Those who currently have paid subscriptions will receive a prorated refund in the coming weeks.